Periods, what an awful time of month.

I mean, we know - we've got some horror stories of our own! That's why we started Flux: because we no longer want to worry about being unprepared or not having the right tools for the job.

Periods are so much more comfortable when you can deal with them in the way that you want to, with the right kind of pad or tampon for that day of your period. But we know that in the real world this isn’t always possible, and that people tend to make do with what they’ve got at the back of their bathroom cabinet or the bottom of their handbag. That's why the Flux period subscription box service will always be about choice: you can pick the exact combination of pads, tampons and liners you want, from the brands you trust, and we’ll deliver them to you when you need them.

Even though periods happen to half the world's population, they're still something that very few of us feel comfortable talking about. This has all sorts of negative effects on women all over the world - from 24% of British girls going through the horror of starting their periods before they've been taught about them, to 41% of girls in Nepal who are held back in life by regularly missing school because of their periods.

At Flux we want to help break down the stigmas surrounding menstruation, so we'll always be honest, and we’ll never use euphemisms to hide that we’re talking about periods. Our company is unapologetically about empowering women and supporting gender equality - in short, we're about feminism, and we're proud of that. To support this, a portion of our profits will go towards helping women's charities around the world.

Whether you choose to attach yourself to your hot water bottle, throw yourself into your work, pamper yourself, or go rollerblading in white jeans like the tampon ads (is there anyone who actually does this?!), we at Flux support your period coping mechanism.

Flux, own the flow.

The team:

When we say 'we', we mean these two maniacs:

I’m Apoorva Thakur (the one on the right) and on the left is Dulcie Dennis. We met at university, and have known each other for over five years. We’ve been on loads of crazy adventures together: from hosting charity balls, to travelling through random, deserted parts of the world and now we’re tackling starting a business.

Both of us have always wanted to start a company that genuinely helps people and improves their lives, and we hope that Flux is the way that we can do this. We’re proud of the fact that Flux is a company founded by women, for women, and we hope that our vagina-led insights will help make the world a better place for everyone with a womb.

If you ever contact Flux, you’ll most probably come through to one of us. We’re always looking for ways that we can make the service better for you guys (especially as we only launched in April and are still really new at this!) so if you’ve got any ideas then send them through to us at [email protected] and we’ll see if we can fit them in!